Lernia is an education and staffing company with the engagment ”Competence makes a difference.” So does incompetence, which we decided to build their communication concept on. For example we gave the appearance of technicans messing up the ad break on TV. (The interrupted ads were current real ads.)
ROLES: Creative Director / Creative / Copywriter
REPRESENTATION: ALL MARKETS.
COPYRIGHT - ALL MATERIAL ON THIS SITE IS OWNED BY HOBBY CREATIVE AND ITS PARTNERS.
THE MATERIAL CAN NOT BE USED OR REPRODUCED IN ANY WAY OR IN ANY MEDIA WITHOUT AN AGREEMENT IN
WRITING FROM HOBBY CREATIVE © COPYRIGHT. ALL RIGHTS RESERVED.