To state NK, the luxury department store in Sweden, as a sustainability haven, we went on a mission to find NK-vintage fashion. Interested owners of the timeless classics could come to the store and get their things valuated by vintage experts. Some of the pieces got to be part of an exhibition in the store, others were styled together with the current spring’s future classics in this ad campaign, telling fragments of their stories.
ROLES: Creative Director / Creative / Copywriter
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