A simple pun which merged ”yummy” with ”V.A.T.” served well for the biggest change in the fast food industry in years. This 360 campaign spanning from PR, lobbying, digital, guerilla and tv was a hit as the government dumped the VAT on restaurant food making the Swedes run for burgers. Max had their best year in history.
Role: Art Director
Roles: Creative Director / Creative / Art Director
Representation: ALL MARKETS.
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