There was going to be a new sugarfree Fanta, but research showed no one believed it was going to taste great as Fanta Light had left a taste scar in the world’s sugar dodging mouths. We decided to be honest about Fanta Light first and can it on television. Then we introduced Fanta Z. Welcome to a place were they have made Fanta Light consumption (and the dispose of it) a normal part of their lives. This ad truly made Fanta Z memorable and it sold out mid way through summer.
Cecilia has, during her 21 years in the industry, been fortunate to play part in many agency success stories around Europe. Multi-disciplinary collective ACNE, McCann Stockholm, KesselsKramer Amsterdam and almost 10 years at Mother London. Cecilia is Swedish, but her eclectic influences and output echo her international upbringing from London, Amsterdam and Paris. She’s a freelance creative with the strength of both art direction and copywriting, with the experience of creating brand worlds and communication for everything from fashion brands and department stores to telecoms and instant noodles. Cecilia has picked up awards at Cannes Lions, The One show, BTAA, Guldägget, Epica, ADCE Awards, D&AD and many more. Most of her spare time is spent on the tennis court.
Roles: Creative Director / Creative / Art Director
Representation: ALL MARKETS.
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