Hobby Creative

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Print and poster campaign for the new collection inspired by the grid of modern Tokyo. Japanese artist Yukinori Dehara was commissioned and the campaign was shot on location in the capital of Japan over 4 days.

I brought a camera along and filmed the whole making of and the result turned out so well that it was used for PR, spreading via blogs in the sneaker and designer toys community.

ROLES: Creative Director / Creative / Art Director

Representation: NORDICS.

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